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 Once you have a good data set, there are a variety of ways to use the information to make gold. The Enhanced Tooltip mod shows a pop-up window for each item in your bags that gives detailed information about any item. Taking a look at this before you put anything up for auction will keep you from underpricing items you’re not familiar with. This can also help you decide what to sel l at auction and what to dump at the vendor - if an item that is rarely seen at the auction house and has a relatively low price just dump it. That way you aren’t stuck paying fees to list stuff that never sells (remember, you lose your deposit if your item doesn’t sell).

 This information is great and will keep you from underpricing your items, but it’s not what helps you make the real gold at the auction house. The real WoW gold is made in finding items that are severly underpriced and can be purchased and relisted at huge profits.

 WoW Auctioneer has a search function that allows you to search all current auctions for items being sold for less than they’re worth. You set the minimum profit you want to make (like I mentioned above, I typically use 1 gold) and you get a complete list of items you can buy out right then and relist to make an average profit of at least 1 gold but often several times that.